Marketing Against The Grain
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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In this episode of Marketing Against The Grain, we dive into the world of pugs, those charming little dogs with wrinkled faces and curly tails. Known for their affectionate personalities, pugs were originally bred as companions for Chinese royalty. Today, they are beloved worldwide for their playful nature and big personalities. I explore why these sturdy dogs are often the center of attention, delighting families with their comical antics. Pugs are typically great with children and other pets, making them ideal family dogs. However, their short snouts can lead to breathing issues, so they thrive best in moderate climates with attentive care. Join me as I uncover what makes pugs such delightful companions and how their unique traits can be a lesson in marketing and branding.
How To Use Claude As Your Executive Assistant (10-min to setup)
Ep. 293 Will using AI for personal assistance make your workflow truly efficient? Kieran dives into setting up an executive assistant using Claude's Projects feature to streamline your daily tasks. Learn more about transforming your AI assistant into a powerful tool, understanding the integration between Claude and various apps, and optimizing follow-up management to keep projects on track. Mentions Claude https://claude.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
How to do 10 hours of research in 20 minutes with Ai (Gemini + NotebookLM)
Ep. 292 Can you really do 10 hours of research in just 20 minutes? Kipp dives into how to leverage Google’s AI tools to quickly gather and synthesize information. Learn more about the deep research capabilities of Google Gemini, the seamless integration with NotebookLM for organizing and querying your data, and the innovative new interactive audio feature for real-time, engaging learning. Mentions Gemini https://gemini.google.com/ NotebookLM https://notebooklm.google/ Dharmesh Shah https://www.hubspot.com/company/management/dharmesh-shah Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
9 AI Tools You MUST Know In 2025 (Productivity, Audience Growth & More)
Ep 291 How can AI revolutionize content creation by 2025? Kieran dives into the essential AI tools that will define the future landscape of digital marketing and content creation. Learn more about leveraging AI for email optimization and tailored audience engagement, the significance of personality-led content amid advancing AI, and which AI tools like Delphi, and HeyGen will be indispensable for video content creation and professional image generation in 2025. Mentions Delphi https://www.delphi.ai/ HeyGen https://www.heygen.com/ Argil https://www.argil.ai/ Opus https://www.opus.pro/ Replit https://replit.com/ NotebookLM https://notebooklm.google/ Napkin https://www.napkin.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.